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Juice It Up hires former CPK executive

Natalie Eaglin, Juice It Up's new director of marketing.

October 2, 2019

Juice It Up has hired Natalie Eaglin as its director of marketing. Leveraging over 12 years of marketing experience in the restaurant industry, Eaglin was with California Pizza Kitchen for more than seven years where she most recently served as the director of marketing and beverage, according to a company press release. 

In her role with Juice It Up, Eaglin is responsible for leading, developing and executing marketing strategies and programs, while helping to create new approaches to drive brand growth and franchise system profitability. She'll will work closely with Juice It Up's leadership team to advance important initiatives in brand refresh and innovation, guest loyalty, online ordering, menu innovation, and digital marketing strategies while continuing to build on the strengths of the 25-year-old brand, according to the release.

"I'm incredibly energized to join the Juice It Up team and bring some new ideas to the table while enhancing the great work they're already doing; I have a very solid foundation to build upon," Eaglin said in the release. "The brand has really perfected the balance of flavor and functionality in their smoothies, juices and bowls, and I'm looking forward to amplifying what sets Juice It Up apart from other players in the segment."

Juice It Up has more than 100 franchised locations open or under development in California, New Mexico, Oregon and Texas. 

Photo courtesy of Juice It Up.