Staffing

Juice It Up hires ops veteran

Juice It Up has hired Carlo Verdugo as director of operations and Business development. Photo provided.

September 16, 2020

Juice It Up has hired Carlo Verdugo as director of operations and business development. An industry veteran with nearly two decades of franchise experience, Verdugo has served in various leadership roles for national chains including Jack in the Box and nearly a decade with Jamba, where he served as the senior director of global growth.

"We are thrilled to add Carlo to our talented leadership team and are confident he will bring an additional level of efficiency to our proven franchise business model," Susan Taylor, Juice It Up CEO, said in a company press release. "I had the pleasure of working with Carlo during our time together at Jamba and saw firsthand his many contributions to the brand and its franchisees."

At Juice It Up, Verdugo oversees all aspects of operations including franchise development, real estate, training, store design and construction. He's also responsible for structuring teams and coaching personnel.

"Already a fan of its products, I'm happy to join Juice It Up during such an exciting time of growth and am excited to pour my passion and attention into a brand with values I personally align with," Verdugo said in the release. "There is huge potential for Juice It Up! to continue its forward momentum and own a larger share of the raw juice, smoothie and bowl segment; and I'm looking forward to working closely with our franchise partners to increase their sales and profitability and help them uncover unique ways they can strengthen the guest experience."

Based in Irvine, California, Juice It Up has more than 100 locations open or under development in California, New Mexico, Oregon and Texas.