News

Juice It Up! goes all in with raw fusion

April 17, 2014

Juice It Up! is now offering its Raw Fusion handcrafted juice blend, available at all 80 stores nationwide for a limited time. Raw Fusion, prepared in a blender, fuses together fresh whole fruits and vegetables to retain 100 percent of the fiber and nutritional properties found in each ingredient, Carol Skinner, senior director of Marketing and Business Development, said in a company press release.

At 190 calories for the 20-ounce serving, Raw Fusion boasts 7 grams of dietary fiber and is designed to satisfy hunger, sustain energy and support digestive health.

"We are excited to introduce this truly innovative 'all in' product to our Juice It Up! guests and the juice bar industry as a whole," Skinner said. "We're inspired by our customers who are genuinely interested in the benefits of the raw ingredients in our drinks and, due to the whole food blending process, Raw Fusion is our hardest working drink yet."

The Raw Fusion contains kale, spinach, pineapple, apple, and banana; all combined to create a juice blend that's chock-full of fiber and vitamins, said Noah Burgess, research and development scientist for Juice It Up!, who pointed out that there are many benefits of consuming raw, whole fruits and vegetables, including removing harmful toxins, controlling blood sugar levels and lowering cholesterol.

"We spent a lot of time researching and developing our Raw Fusion recipe to ensure we had the perfect balance of powerful nutritional properties blended into a deliciously refreshing beverage," Burgess said. "Raw Fusion is ideal for guests seeking a fully raw, vegan juice option; as well as those who are looking for a healthy, on-the-go alternative to blending smoothies at home."