News

Juice it Up expanding in home state

Provided

December 6, 2019

Irvine, California-based Juice It Up continues to broaden its presence in its home state with openings in Ripon and Delano, two rapidly growing communities in Central California. With 100 franchised locations open or under development in California, New Mexico, Oregon and Texas — 77 of which are in California — California remains a key area of growth for the brand, according to a company press release.The brand plans to open three additional Southern California locations in Costa Mesa, Santa Ana and Rialto in early 2020.

"After seeing the tremendous profitability of our Los Banos location which opened in 2018, and the many years of success we've experienced in Lodi and at Fresno State University, we were very excited to see new franchisee interest in communities throughout Central and Northern California," CEO Chris Braun said in the release. "For the past 25 years our brand has grown significantly in Southern California, but we see huge potential for the Juice It Up brand in Central and Northern California where we currently operate five locations. We've identified several trade areas throughout these regions where there is huge growth potential and are thrilled to be actively engaged with potential franchise partners to expand in these areas."

Braun expects 2020 to be a big year for the Juice It Up.

"In addition to entering new franchise territories, we are launching a new website, introducing order ahead skip-the-line functionality for our guests, expanding our leadership team, and working on other initiatives that support franchisee growth and profitability," he said.