Franchising
Juice It Up expanding California desert footprint
January 11, 2022
Juice It Up, a smoothie, açai bowl and raw juice chain, has opened its first location in Palmdale, California. Featuring the brand's fresh new store design, the Palmdale store is owned by franchisee and longtime customer Moe Abukamleh and several members of his family.
"The opening of our first Juice It Up in the community we are proud to call home means a great deal to my family," Moe Abukamleh said in the release. He and his brother, Sam, will manage day-to-day operations for the location. "After a lot of product testing, it became clear very quickly that Juice It Up!'s menu of superfruit bowls, smoothies and raw juices are far superior in taste, quality and functionality than any others we tried. We know how important consistency is to the guest experience, and we are confident a visit to Juice It Up! is one our new fans can count on for exceptional products time and time again."
The Abukamleh brothers plan to open additional Juice It Up franchises throughout Palmdale and the High Desert.
With over 100 locations open or under development, the company is showcasing a new restaurant design, digital mobile ordering technology, a heavier focus on functional products and ingredient transparency, and a menu refresh that reflects the brand's active personality and motto to "Live Life Juiced," according to the release.
