News

Juice It Up entering the Sunshine State

December 12, 2017

Juice It Up is entering the Florida market in the coming year and has additional franchise opportunities for entrepreneurs throughout the Sunshine State , according to a company press release. 

The brand has signed on former Air National Guard Tech Sgt. Philip Palmer, and his wife, Colleen Small to open three locations in the Orlando area. They own the franchise group, CPB Investments, which has decades of experience operating QSR franchises throughout the Sun Belt, according to the release. Taking advantage of Juice It Up's VetFran program, the franchisees will open their first location in Seminole County in early 2018.

"There is real demand for healthy options in the Orlando region, and we're confident that with the right partners, we can fuel the active lifestyles of our new Florida guests. It's clear that the Sunshine State is a prime market for Juice It Up! and our functional, health-focused products," Carol DeNembo, Juice It Up vice president of business development, said in the release. "We've targeted several cities throughout the state of Florida for growth, but are especially keen to break into the ripe Orlando market. As our guests' nutritional needs continue to evolve, we've dedicated our resources on developing products that include trending ingredients, and this refreshed approach is really resonating with our guests."
 
With locations in Texas, New Mexico and Oregon, along with its home state of California, Juice It Up sees Florida as a natural growth target for the growing juice and smoothie franchise because it has many of the same geographic qualities as its home base of sunny southern California. It's a state that is home to people who love an active, outdoor lifestyle, and those are people who tend to naturally be drawn toward healthful and meaningful products, such as raw juices and hand-crafted smoothies, DeNembo said.

"Florida's growing market lacks a raw juice presence at this moment, and with the help of Philip and Colleen, and our future franchisees, we believe we'll reach a new demographic in a booming growth segment," she said.