Franchising

Juice It Up entering San Diego

Provided by Juice It Up

July 20, 2023

Newport Beach, California-based Juice It Up, a smoothie, açaí bowl and raw juice chain, is entering the San Diego market thanks to a six-unit agreement with HGW Capital LLC. The franchise group has exclusive rights to a territory that includes parts of San Diego, Vista, Escondido, Chula Vista, National City and San Marcos, and the first store should open in late 2023.

"As we considered which brand to partner with for our family business, Juice It Up! was the clear choice, especially since the brand shares our family's commitment to making healthy lifestyle choices," Joe Harry of HGW Capital, said in a company press release. "Of course, Juice It Up! also provides great-tasting products that consumers love, and we can't wait to introduce Juice It Up! to an array of San Diego County communities and connect with the many health-conscious individuals who reside in the southernmost part of California."

Juice It Up has over two dozen locations in the pipeline for development, including multi-unit development deals across Los Angeles County and Northern California, propelling the chain toward its goal of reaching 200 locations by 2027.

"As Juice It Up continues to ramp up development activities throughout Los Angeles and Orange County, San Diego County is a natural next step for the brand, and it's especially notable because it brings Juice It Up! to Southern California in its entirety and reinforces our brand position as a guest favorite all over the state," Carlo Verdugo, VP of operations and business development at Juice It Up, said in the release. "We are thrilled to add to the list of regions throughout California that are embracing our growing footprint, and we are confident that San Diego County will embrace our beloved blend of functional and flavorful bowls, smoothies and juices as much as our neighbors to the north have, and we can't wait to show off in this new market what has made Juice It Up! a SoCal favorite for almost three decades."