Franchising

Juice It Up entering Nevada

Photo: Juice It Up

June 25, 2025

Juice It Up, a smoothie, juice and açaí bowl chain, is entering Nevada thanks to an agreement with Marine Corps officer and local franchisee Sukhbir Toor to expand its presence across Douglas County and into the Carson City and Reno areas.

"As we maintain brand momentum in the West, entering Northern Nevada is momentous for Juice It Up!, since it underscores our continued growth and appeal in untapped, high-potential markets and reinforces our commitment to smart, strategic expansion," Carlo Verdugo, vice president of operations and business development at Juice It Up, said in a company press release.

The expansion into Nevada is part of Juice It Up!'s targeted growth in the western U.S., driven by increasing demand for fresh and functional food options. The company expects to surpass 100 open locations by the end of 2025, with over 30 locations in its development pipeline across seven states.

Juice It Up operates 94 locations across six states.