Operations

Juice It Up posts double-digit sales increases

Provided

November 18, 2020

Despite the challenges presented by the pandemic, Juice It Up reported strong growth in same-store sales as well as average unit volume this year. Through October 2020, SSS for the year have increased by 13%, with SSS for the third quarter (ending in September 2020) up 19%. Most significantly, the brand's top 50% of franchised locations now have an AUV approaching $600,000 while the brand's top 25% of franchised locations have seen their AUV expand to nearly $700,000. These AUVs are the highest the brand has experienced in its history by a large margin, President & CEO Susan Taylor said in a company press release.

"This year has been filled with unforeseen challenges, but we are filled with pride having seen how our tremendous franchisees used the tools we provided and truly rose to the occasion," she said. "Our impressive 2020 financials are testament to the quick and effective work of our brand leadership team paired with the tenacity of our valued franchise partners."

Taylor said the growth stemmed from a variety of factors including the brand's its immunity-boosting and vitamin packed product lineup, the launch of an updated mobile app with the added convenience of "skip-the-line" order and pay-ahead functionality, along with expanded third-party delivery options. Since introducing the updated app, Juice It Up has seen a dramatic increase in loyalty members and mobile orders.

Also, the brand, which has over 100 locations, opened its first flagship location in August Costa Mesa, California, which features a refreshed store design and serves as an innovation kitchen for R&D, as well as a training and test center to continually share best practices with franchisees.

As the brand moves into 2021, Juice It Up, based in Irvine, California, expects to open eight to 10 franchised locations and will remodel existing stores.