Franchising

Juice It Up debuts redesign

Provided

August 24, 2020

Juice It Up's flagship location in Costa Mesa, California, is now open and is the concept's first to sport a refreshed store design. Located on the border of Costa Mesa and Newport Beach in the foodie and fitness hub on 17th Street, the corporate-owned location also serves as an innovation kitchen for R&D, as well as a training and test center, according to a company press release. The design, which features the brand's new logo signage and artwork palette, also includes comfortable seating and an Instagram-worthy statement wall showcasing the brand's "Live Life Juiced" motto.

The flagship prototype, which will be implemented in all new Juice It Up locations moving forward, focuses on transparency by allowing guests to see their orders being made, an example being the brand's signature açaí and superfruit bowl bar displaying the toppings for guests to choose from, according to the release.

An updated menu design makes it easier for guests to navigate the menu, and the dedicated pickup counter allows customers to quickly grab orders placed via the mobile app and third-party delivery partners, according to the release.