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Juice It Up! adds VP of engineering

Juice It Up! has hired David Bird as its new VP of construction and engineering.

June 17, 2015

Juice It Up! has hired David Bird as its new VP of construction and engineering. A licensed California architect and general contractor, Bird joins the Juice It Up! team with over 25 years of leadership experience in his field, working with national brands, including Rite Aid, Fresh & Easy, Wickes Furniture, CVS and Pep Boys, according to a company press release. In addition, Bird has worked with a variety of limited-service restaurants located within retail developments. At Juice It Up!, his responsibilities will include many facets of franchise expansion and project development.

“David has an exceptional background in design, construction, and project management which makes him a perfect fit for our talented leadership team, and we’re confident his wealth of knowledge will play an instrumental role in our expansion strategy,” said CEO Frank Easterbrook. “As a brand growing at a significant pace, it’s imperative we have skilled, like-minded individuals like David in our ring.” 

In 2010, Bird founded Calvary International Development, a non-profit job training organization in Haiti that employed nearly 100 Haitians and completed more than 21,500 square feet building projects in 2014. In 2015, Bird and his wife Darlys decided to return to California after five years of voluntary service in Haiti to become closer with their grandchildren, and the Juice It Up! opportunity provided a perfect fit, he said.

“I’m incredibly passionate about helping brands, especially those that I have a personal connection with, thrive and succeed, and I am beyond thrilled to join the Juice It Up! team,” said Bird. “With so many plans in the pipeline, this is a very exciting time for Juice It Up!, and I look forward to what we can accomplish together.”

Bird’s passion for philanthropy will be put to good use at Juice It Up!, where social responsibility and community giving is a priority, Easterbrook said.