STRATEGIC PARTNERS
July 15, 2014
Juice It Up! announced recently an agreement with EJBT LLS to open three new locations in the greater Dallas/Fort Worth metro area. Juice It Up! now has five Texas locations in development with one currently operating in Grand Prairie.
"We did our homework and are confident that Juice It Up! is the ideal partner as we venture into the booming raw juice and smoothie arena," said Tracey Taylor, CEO of EJBT, in a company press release. "The Dallas area is in need of more healthy, on-the-go dining choices, and we’re eager to introduce Juice It Up! and its deliciously good-for-you products to our new guests."
EJBT plans to open the first of its three Dallas/Fort Worth metro locations this fall, in Rockwall. Additional Dallas/Fort Worth metro locations are being considered in Rowlett and Forney, Texas.
"Everything is bigger in Texas, including Juice It Up! franchise opportunities as we pursue aggressive growth in markets throughout the state," said Carol Skinner, senior director of Marketing for Juice It Up! "With sales up 19 percent and AUV’s up 27 percent from 2013, we’re significantly outpacing the competition and looking to partner with franchisees who are passionate about growing with us."
Juice It Up! is currently awarding area development opportunities, single unit opportunities and non-traditional opportunities across all regions of Texas, as well as the U.S.
