Operations

Juice It Up breaks sales record in 2020

Provided

January 26, 2021

Juice It Up broke its sales record in 2020, reporting that same-store sales were up 14.75% and that franchisees' average unit volume increased over 13% when compared to 2019.

"Helping our franchisees grow AUV has been at the top of our list since we acquired the brand in 2018," Chris Britt, co-owner and co-chairman of the brand, said in a company press release.

The California-based chain also doubled its number of loyalty club members with 40% of loyalty member transactions placed through its mobile app.

"We are extremely proud of our franchisees who rose to every challenge in 2020 and embraced new ways to serve our guests the products they depend on to feel good throughout their day," CEO Susan Taylor said in the release. "Even during a pandemic, our discerning customers count on Juice It Up! to deliver on consistency and convenience, so we set to work on finding ways to make it easier than ever to get Juice It Up into the hands of our guests."

Several factors contributed to the brand's success in 2020, including enhanced digital marketing programs, the launch of an updated mobile app with skip-the-line functionality, new rewards and perks for loyalty members as well as expanded third-party delivery partnerships with Door Dash, Postmates and GrubHub, Taylor said.

Product innovation was also at the forefront in 2020 as the company expanded its healthy shots line and portfolio of immunity-boosting ingredients and beverages, both of which resonated strongly with its functional nutrition seeking fans. Additionally, Juice It Up was able to quickly implement the entire set of enhanced in-store health and safety protocols at the outset of the pandemic and also launch curbside pickup and tamper-free packaging on delivery.

On the development front, ownership and the franchise leadership team finalized a fresh and new store design, which debuted at new corporate-owned Costa Mesa, California. flagship location over the summer, followed by a franchised location with the new look in Rialto, California.

The chain also ramped up franchise system support, including royalty and marketing fee abatement for seven weeks in March and April.

Additionally, the brand bolstered its leadership and franchise support team with the promotion of Susan Taylor to resident and CEO, the appointment of longtime Jamba executive Carlo Verdugo as director of Operations & Business Development and the hiring of multiple professionals in social media and guest relations.

"The exceptional results achieved during this highly competitive year proves that the demand for healthier food options is on the rise with no signs of slowing down," Taylor said. "Now more than ever, with the brand's momentum and sales growth at record highs, Juice It Up! is looking to identify new franchise partners who are ready to take advantage of the many unique opportunities that are now presenting themselves."

As it moves into 2021, Juice It Up, which has over 100 locations, will open eight to 10 franchised locations in California and the West.