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Jon Taffer taps DMU to design prototype of Taffer's Tavern

November 2, 2019

Taffer's Tavern, a restaurant concept created by "Bar Rescue" star Jon Taffer, has selected Duncan Miller Ullmann to design its first location opening in Atlanta in the next few months. Taffer refers to the concept as "new casual" because although it has servers, it also offers kiosks for patrons seeking a fast casual experience.

"Bar Rescue" star Jon Taffer, has selected Duncan Miller Ullmann to design its first franchise location opening in Atlanta in the next few months.

"We have created a new, unique restaurant concept and brand from the ground up, and knew we needed to work with an industry-leading design firm to bring it to life," Taffer said in the release. "I've had the pleasure of working with DMU CEO and Design Principal Kimberley Miller in the past and feel the team has a clear understanding of my vision. I am confident they will create a space that our Taffer's Tavern guests will enjoy."

DMU's design for the first franchise location will set the tone for the tavern's aesthetic and serve as a prototype for future Taffer's Tavern restaurants.

Renderings and design details are in progress as the first Taffer's Tavern location readies to open this spring in the Atlanta metro area. DMU is focusing Taffer's Tavern design inspiration on creating communal areas throughout the space and layering a thoughtful selection of finishes to create atmosphere, such as warm hues, lighting accents and metal millwork, Taffer said.

“While the design aspects may vary from location to location due to factors like square footage and building character, this first unit in the Atlanta area will have the brand DNA that we will replicate throughout the franchise," he said. "The design elements at this location will serve as a prototype for current and future franchisees."

DMU's project portfolio ranges from casinos and resorts to boutique and urban hotels, as well as nightclubs and restaurants.

Together with Fransmart, Taffer is seeking experienced franchisees to bring Taffer's Tavern to the 50 largest media markets throughout North America, according to the release.