Franchising

Jon Smith Subs debuting rebranding

Jon Smith Subs' rebranding includes a "modern retro" design with a new logo. Provided

May 19, 2021

South Florida-based Jon Smith Subs is debuting its new look next month when it opens its first Canadian location.

The rebranding, which entails the unveiling of a "modern retro" design with a new logo, tagline and campaign promise is part of the chain's growth strategy, President Jim Butler said in a company press release.

"We define ourselves as a curiosity brand," he said. "As we've opened in new markets, the excitement of 'something new' sparks our customers' interest and they stop in for a visit to find out exactly who we are," he said in the release.

Having been in business for over 33 years, the brand decided that it was time for a refresh, building on the solid history and performance over the last few years as a part of United Franchise Group's affiliated family of brands. Its new tagline, "Love Local, Eat Delicious," showcases its culture of investing in local communities and providing customers with larger-than-life subs, jam-packed with flavor, Butler said.

"We find it's important to emphasize that our subs are 'delicious,' a word that is commonly under-used by brands," he said. "Our mouthwatering flavors accompany our messaging around our 'overstuffed subs', really emphasizing the hearty portions our patrons are receiving. We find these are all unique factors about our brand that set us apart from our competitors. In the end we want your town to be a Jon Smith Subs town."

Accompanying the new tagline is the introduction of the "Bring Your Big Mouth" campaign as well as a rewards program, referred to as BYBM, which provides customers with updates on special events, new menu items and menu reviews.

Founded in 1988, in Palm Beach County, Florida, Jon Smith Subs has franchise agreements in place for over 38 locations domestically and internationally. Led by CEO Ray Titus, United Franchise Group owns Signarama, Fully Promoted, Experimax, Venture X, Transworld Business Advisors, Network Lead Exchange, Accurate Franchising, ROI and The Great Greek Mediterranean Grill.