News

Johnny Rockets targeting Texas

April 2, 2014

The Texas restaurant market is cooking, according to the National Restaurant Association, which projected that the state's restaurants will register $42.6 billion in sales and will employ 10 percent of the state's workforce.  That's one reason Johnny Rockets, which has several locations already in the market, is focused on growing its Texas footprint, James Walker, chief development officer of Johnny Rockets, said in a company press release. 

"Customers and potential owners are expressing a greater interest in the brand, which makes sense," Walker said. "We boast 28 years of global recognition, a menu featuring high-quality, fresh hamburgers and a fun and entertaining environment. Our customers are loyal and diverse. They are attracted to the modern Americana feel in each restaurant."

While Johnny Rockets plans to target the entire state, the company is immediately focused on markets in the largest cities: Houston, Dallas and San Antonio. 

"These hubs are well-known destinations and provide a variety of potential locations," Walker said. "Our flexible footprints range from 700-7,000 square feet."

Johnny Rockets plans to open more than 60 restaurants around the world by the end of the year and will add 100 U.S. restaurants by 2017, Walker said.