STRATEGIC PARTNERS
April 1, 2022
FAT (Fresh. Authentic. Tasty.) Brands, parent company of Johnny Rockets and 16 other restaurant concepts, has signed a development deal to expand into Israel with 10 franchised locations, according to a company press release.
Franchisee F and J Master License LTD. is leading the deal to bring Johnny Rockets to the country with the restaurants set to open over the next 10 years.
"The demand for all-American fare continues to grow in Israel," Taylor Wiederhorn, chief development officer of FAT Brands, said in the release. "We saw great opportunity in partnering with F and J Master License LTD. and their real estate portfolio to capitalize on this by bringing one of the most iconic American burger brands to the country, Johnny Rockets. On an international level, we continue to invest in the Middle East market, which enjoys strong performance in the region across the FAT Brands portfolio."
The Israel locations will serve up cooked-to-order burgers and hand-spun ice cream shakes. The menu also includes veggie burgers, chicken and other sandwiches, crispy fries and onion rings, salads and kids meals.
"Johnny Rockets is the definition of classic American food," Farid Abu Zariyeh, of F and J Master License LTD., said in the release "When you walk into a restaurant, the experience begins. From the 1950s diner feel to the delicious food, we can't wait to open our first location in the country so locals can see why the chain has developed such a strong following over the years."
The first Johnny Rockets restaurant opened on June 6, 1986 on Melrose Avenue in Los Angeles. Since the first opening, the chain's brand has connected with customers across the U.S. and in 25 other countries.
