News

Johnny Rockets crowd sources new LTOs

Johnny Rockets has created a limited-time menu created after interviewing consumers for six months about their preferences.

August 4, 2015

Johnny Rockets has created a limited-time menu after interviewing consumers for six months about their preferences, according to a company press release.

Johnny Rockets’ culinary team provided public testers multiple sandwich options, asking them to evaluate each from a number of perspectives including overall concept, ingredients, suggested price point and proposed names of products. The three top-rated choices are being featured in the new “International Flavors” limited-time menu.

The new menu items are an Irish Pub Burger, a Korean BBQ Burger and a Mexican Chipotle Guacamole Chicken sandwich. The Reese’s Peanut Butter Shake is also a new LTO and is made with premium ice cream, Reese’s peanut butter sauce, chocolate syrup, and topped with mini Reese’s peanut butter pieces and whipped cream, according to the release. 

"Asking our guests to help us with menu development has proven to be a great success for us this year," said CMO Joel Bulger. "We started this process with our most recent ‘Flavors of Route 66’ promotion. Our culinary team reached out to consumers to see what kinds of flavors and combinations of ingredients they would like to see for our limited time menu offers and, as a result, we created one of the most successful promotions in the brand’s history."