Food & Beverage

Joella’s Hot Chicken launches rewards app

Photo provided

April 6, 2021

Joella's Hot Chicken, a fast casual known for hot chicken and made-from-scratch Southern sides, has launched its first loyalty program, rewarding customers for repeat purchases at each of its locations across the Midwest and South, according to a press release.

Joella's partnered with Thanx, a customer relationship management and digital engagement platform, to create the customized app that can be downloaded through Joella's website or by texting "Joellas" to 43618.

To build excitement around the app, Joella's has launched a sweepstakes with free food or T-shirts as prizes for customers who join the rewards program between now and April 30th.

"The only thing better than hot chicken is free hot chicken and with this new rewards program, we can thank and incentivize our most loyal fans for coming back time and again," Katie Wollrich, chief marketing officer for Joella's Hot Chicken, said in the release. "We are so grateful for the support of our guests in all of our markets, and we could not be more excited to give back to them by rewarding their loyalty with free meals and other great perks."

Founded in 2015, Joella's Hot Chicken is based in Louisville, Kentucky and has 19 locations throughout Florida, Georgia, Indiana, Kentucky, and Ohio.