Operations

Jinya Holdings slated for major growth in 2021

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March 8, 2021

After a year of restaurants trying to eek out a living, Burbank, California-based Jinya Holdings Inc. has proven that its brands are well positioned for growth in 2021.

"Even though 2020 presented all sorts of challenges for the industry, we put our heads together and came up with creative new ways to set our brands up for success," Tomo Takahashi, founder and CEO, said in a company press release. "I'm very proud of what our team was able to do during this difficult time.

In 2020, the company, which operates Bushi by Jinya, Jinya Ramen Bar, Jinya Ramen Express and Robata JINYA, not only added six locations to its portfolio but transitioned Bushi by Jinya to a pickup- and delivery-only concept. The change, which decreased labor costs, streamlined the menu and optimized technology, led to the opening of two Bushi locations in Los Angeles.

"Especially with Bushi — we took the pandemic as an opportunity to reinvent Bushi and its strategic growth. Now, Bushi joins our other concepts in safely and conveniently serving authentic Japanese cuisine," said Takahashi, who plans to franchise Bushi.

The company is opening 15 domestic and international restaurants this year.

With multiple concepts, Jinya (Robata JINYA, Jinya Ramen Bar, Bushi by Jinya and Jinya Ramen Express) has over 41 locations in the U.S and Canada.