Food & Beverage

Jimmy John's 'wrapping' up summer menu

Provided

July 12, 2021

Jimmy John's salads are now available via wraps to freshen up mealtime on the go, according to a company press release. As part of the chain's evolution, the limited-time menu additions are its first wrap additions and include:

• JJ's Chicken Caesar Wrap, featuring seasoned chicken, parmesan cheese, ranch seasoning, lettuce, tomato, mayo, Caesar dressing and mini croutons wrapped in a Garlic & Herb Wrap.
• JJ's Beefy Ranch Wrap, which combines roast beef, bacon, cheddar cheese, onion, lettuce, tomato, mayo, cucumber, ranch dressing and mini croutons wrapped in a flour wrap.

"At Jimmy John's, we're constantly looking to innovate and evolve our sandwich lineup to deliver best-in-class experiences for our guests," Jimmy John's CMO Darin Dugan said in the release. "These salad-filled wraps have been obsessively crafted to be the perfect pairing for the summer months — right down to the croutons inside the wrap for just the right amount of crunchy texture in every bite."

The wraps, according to the company, are its highest-performing concept ever put through the Jimmy John's consumer screening process.

Spreading the word
An integrated marketing campaign featuring Emmy-winning actor Brad Garrett, reprising his lead role of "Tony Bolognavich - The King of Cold Cuts" will support the wraps. "Shakedown," created by Anomaly and brought to life by Randy Krallman of Smuggler Films, features the next chapter of the ongoing sandwich war between Tony Bolognavich and Jimmy John's. In the spot, Tony makes the shocking discovery that Jimmy John's has expanded beyond sandwiches and is now offering limited-time summer wraps.

The main film is accompanied by a host of social films, according to the release. The commercials feature Tony Bolognavich in pitchman mode, as he attempts (poorly) to one-up Jimmy John's salad-filled wraps with a few "Salad-o-vations" of his own.

Jimmy John's has 2,600 nationwide locations.