STRATEGIC PARTNERS
March 20, 2019
Jimmy John's is revealing how it uses "Sandwich Delivery Zones" to make its slogan of "Freaky Fast" a reality for customers. The campaign underscores the brand's carefully mapped zones that take into account traffic and road patterns, while driving the speed limit, to ensure customers remain within 5 minutes of the store, according to a company press release. It comes on the heels of a major decision by the company to never use third-party services to deliver its sandwiches.
"We're obsessed with getting our customers the fastest and freshest sandwich we can, whether in our stores or at their homes or work. Mapping our incredibly tight delivery zones means some people fall outside, but it also means a better sandwich for those we serve," said CMO John Shea. "We want people to know why we have to draw a line when it comes to freshness, and with the new campaign, have some fun along the way."
The company has a team dedicated to mapping out the delivery zones around each store and periodically checking to make sure they remain within 5 minutes of the store. The process is the science behind delivering sandwiches to customers quickly, affordably, and as freshly as possible.
Jimmy John's has been delivering sandwiches since opening its first restaurant in 1983, and employs about 45,000 drivers at more than 2,800 locations across 43 states.
The sandwich delivery zones are the focal point of the brand's largest national marketing campaign, which includes TV, digital, and out-of-home ads targeted to individuals within their delivery zones.
"The edge of the zone can be an emotional place. But a line has to be drawn, for our customers and for our sandwiches," Shea said.
