STRATEGIC PARTNERS
May 22, 2019
Jimmy John's has made its own brand of wine to pair with its latest sandwich, the latter of which is called The Frenchie, according to a company press release. The vino — Vin de Sandwich — is a light-bodied Pinot Noir made with grapes sourced from the Chalone appellation of California, with notes of dark raspberry and ripe cherry, and hints of cedar and spice. The Frenchie features salame, provolone, capicola and butter.
"We put a lot of time and effort into creating sandwiches that marry speed with the highest quality ingredients," John Shea, chief marketing officer at Jimmy John's, said in the release. "While The Frenchie stands on its own, we thought it was so good it should be enjoyed with wine. And now there's the perfect wine to pair with it that shows customers just how serious we are about sandwiches.”
The Folk Machine winery and winemaker Kenny Likitprakong, based in Santa Rosa, California, produced and bottled the wine. A limited quantity will be available online for $29.99 per bottle at vindesandwich.com.
"This wine is about showcasing what's innately there and already beautiful, as is the Frenchie," Likitprakong said.
The Frenchie and Vin de Sandwich are also featured in Jimmy John's latest national campaign, which is set in the rolling hills of California's wine country. The tongue-in-cheek TV spots can be seen here.
"We take sandwiches very seriously, but we don't take ourselves too seriously," Shea said. "Even though our campaign features wine, The Frenchie is meant to be paired with anything in life. It's our first grab-and-go sandwich, and while it's inspired by France, it's made the Jimmy John's way."
Jimmy John's opened its first restaurant in 1983, and continues to do so in more than 2,800 locations across 43 states.
