Marketing

Jersey Mike's teams up with esports organization

Provided

February 9, 2023

Jersey Mike's has signed a three-year deal with TSM, an esports organization, to be the official "Sub Sandwich of TSM," according to a company press release.

Features of the deal include:

• A fan sweepstakes offering the chance to win prizes.
• The "Subs for Subs," initiative where Jersey Mike's will gift thousands of subscriptions and free subs to up-and-coming Twitch streamers to grow their audiences and support their dreams of becoming full-time content creators.
• A Jersey Mike's Blitz Arena on TSM's esports coaching app, Blitz
• An internship program, giving students from TSM partner campuses, Jersey Mike's university partners and HBCUs the opportunity for hands-on experience in the gaming business including working at an esports-focused event.

"This partnership stands for everything our fans crave — and it will leave them hungry for more!" TSM CRO Stephan Cieplik said in the release. "Jersey Mike's commitment to quality and excellence aligns with our own values at TSM, and we look forward to bringing this partnership to life with authentic activations to engage with our fans, gamers and streamers."

"TSM is a leader in the esports industry and we are honored to partner with them," Jersey Mike's Franchise Systems CMO Rich Hope said in the release. "We are excited to bring our delicious subs to the TSM community and support the next generation of esports stars through our internship program."

TSM is a gaming brand composed of championship esports teams, influencers, and gaming strategy platforms that level up the casual player all the way to the professional.

Jersey Mike's Subs has nearly 2,500 locations.