Marketing

Jersey Mike's taps Soci to manage localized-marketing efforts

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March 23, 2022

Jersey Mike's, which operates over 2,000 locations, has tapped Soci Inc. to help streamline its localized marketing strategy, including local listings, social and reputation management and social advertising across platforms like Facebook, Instagram, Google Business Profile and Yelp, according to a company press release.

The past 24 months have accelerated the development marketing strategies in an effort to meet consumers' evolving needs. For Jersey Mike's, that meant focusing on its mobile app and localized online presence to build connections with the community while customers remained at home. The community-first mindset doesn't just live inside the store. For instance, since 2011, Jersey Mike's Month of Giving has raised over $47 million for local charities. On this year's Day of Giving, happening on March 30, Jersey Mike's will donate 100% of sales to the 2022 Special Olympics USA Games.

"We're inspired by companies like Jersey Mike's that understand the importance of connecting with customers on a local level and giving back to the community through charity," Afif Khoury, founder and CEO of Soci, said in the release. "Now more than ever, a localized marketing strategy is critical for long-term success. We couldn't be more proud and excited to partner with Jersey Mike's in delivering positive brand interactions at every point along the customer journey."

As customers return to in-store experiences, the importance of a comprehensive localized marketing strategy will be further underscored. Over 80% of shoppers perform an online search before making a purchase, and a strong localized presence will mean the difference between earning a potential customer's business or losing them to a competitor, Khoury said. They not only seek general business information, such as hours of operation and menus, but also look to understand how businesses interact with customers and the community at large.

"At Jersey Mike's, we're passionate about providing a great customer experience and giving back to the communities where we work and live," said Rich Hope, chief marketing officer of Jersey Mike's Franchise Systems Inc. "This partnership with SOCi will bolster our local presence, providing our franchise owners with critical first-party data and leading reputation management capabilities to design marketing strategies that help them go A Sub Above every single day."