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Jersey Mike's named 'Official Sub Sandwich Shop of the New York Yankees'

The agreement includes in-stadium LED signage, use of marks offline and game tickets that Jersey Mike's will use for in-store and on-air sweepstakes on WFAN.

April 7, 2015

Jersey Mike's Subs, a fast casual grilled subs concept, has been named "Official Sub Sandwich Shop of the New York Yankees," the company said in an announcement.

"The Yankees are one of the premier sports franchises in the world, and since Jersey Mike's is a brand that focuses on being a sub above, we think this is a natural partnership," said Rich Hope, chief marketing officer, Jersey Mike's Subs, in a statement. "As we build out the Northeast and New York DMA, we feel the partnership makes a statement about our commitment to be a major player in the greater New York area. It also provides us with a branding presence in Yankee Stadium, which is one of the world's most famous sports venues." 

The agreement includes in-stadium LED signage, use of marks offline and game tickets that Jersey Mike's will use for in-store and on-air sweepstakes on WFAN, the company said. 

"We are very excited to enter a relationship with Jersey Mike's Subs. We look forward to working together with Jersey Mike's Subs to increase brand awareness, both with signage at Yankee Stadium and retail activation in the tri-state area," said Michael J. Tusiani, New York Yankees senior vice president of corporate sales and sponsorships.