Franchising

Jars signs northern California deal

Provided

November 3, 2022

Jars, created by celebrity Chef Fabio Viviani, is bringing its single-serve dessert concept to Northern California with the signing of a multi-unit franchise deal for Oakland. The deal comes on the heels of multi-unit deals for Southern California and Texas.

"It's clear that Fabio has another winner in JARS," Dan Rowe, CEO of Fransmart, Jars' franchise development partner, said in a company press release. "The brand has already expanded to several major markets and this adds another ten units before its flagship Chicago location opens in January."

The Chicago-based brand serves desserts, including tiramisu, strawberry shortcake and apple pie, as single-serve, over-the-top, sweet treats served in a jar. The hoodless, ventless concept with low labor and start-up cost appealed to Oakland franchisees Thomas Roberts and David McNatt, who share a finance background.

"We were looking for a food concept that was easy to run, had incredible support and had the right territory available and we found that in Jars," Roberts said in the release.

The duo is targeting Oakland, Berkeley and Walnut Creek for their initial locations.

"I'm very excited to bring Jars to southern, and now northern California," Viviani said in the release. "Thomas and David's focus on creating joy and happiness through JARS is exactly the attitude and passion I look for. That, coupled with their business backgrounds, made them great partners for Jars."

As it continues its nationwide expansion, Jars is seeking franchisees, Viviani said.