Franchising

Jars opening 2nd Chicago location

Provided

November 29, 2022

Jars, a dessert franchise created by celebrity Chef Fabio Viviani, has signed a deal to add a location in its hometown of Chicago.

"As we put the finishing touches on our flagship corporate store opening in the West Loop this January, I'm ecstatic to already have another restaurant in the pipeline coming to the Chicago area," Viviani said in a press release.

Jars offers favorites like tiramisu, strawberry shortcake and apple pie as single-serve treats served in a jar. The hoodless, ventless concept requires no baking on site and resonates with franchisees looking for low start-up costs, a low labor matrix and simple operations, according to Dan Rowe, CEO of Fransmart, the chain's franchise development partner.

"It's clear that Fabio has another winner in JARS," he said in the release. "Jars is on track to have nearly 30 units in development before its flagship opens. That's a testament to the brand's business model and the confidence franchisees have due to Fabio's past success."

As the owner and operator of several multidisciplinary medical offices in Chicago, Chicago franchisee Sargon Odisho was attracted to Jars as much for its business model as its products.

"Fabio knows how to create restaurant concepts that consumers love and are solid business investments," he said in the release. "His passion and business acumen coupled with our team's marketing knowledge and deep connections in the area makes me excited to get started growing with Jars."

The company recently signed multi-unit deals for Southern and Northern California as well as Texas.