News

Japanese noodle brand making US mainland debut in LA

August 11, 2017

Los Angeles will soon be home to Marugame Udon, a Japan-based concept that serves traditional Japanese Udon in a cafeteria-styled, made-to-order setting. It specializes in authentic Sanuki Udon, which differs from similar Japanese Udon noodles in its taste and texture, according to a company press release.

The brand, which has 778 locations in Japan and 186 around the world, opens Sept. 14 in L.A.'s Japantown at 2029 Sawtelle Blvd.

"Marugame Udon is presenting traditional Japanese cuisine in an entirely new light and bringing this to the forefront," Jun Goto, president and CEO of Toridoll Dining California/Marugame Udon USA, said in the release. "We're excited to combine authentic flavors without sacrificing individuality."

To create its noodles, Marugame Udon is equipped with an original, Japanese-imported machine that mimics traditional methods to efficiently knead the flour, every day and on-demand. The recipe continues with a delicate aging process with controlled temperatures then it's stored to maintain freshness. Soups are cooked by hand and freshly prepared every day, according to the release.

The price starts at $4.50 for Regular Udon noodles, $2.90 for the Rice Bowl and $1 for Tempura. The 2,500-square-foot location, which will offer valet parking, will seat 76 inside and 16 outside.

To celebrate the opening, the restaurant will offer special promotions such as $1 Kake Udon Regular size and $10 gift cards for the first 100 arrivals, according to the release.