Franchising

Japan home to 50 Jambas by 2025

Provided

September 23, 2020

Jamba has signed a 50-unit deal for Japan with Adastria Eat Creations Inc. — a subsidiary of one of the largest fashion and apparel companies in Japan. The goal is to hit the 50-unit mark by 2025, and two are now open in Tokyo, according to a company press release.

"As we strategically expand our brand portfolio in select countries around the world, we believe that Japan is an ideal market for Jamba as we continue our international growth," Beto Guajardo, president of Focus Brands International, Jamba's parent company, said in the release. "With the success of Jamba in South Korea, it was natural to expand into another strong consumer market like Japan."

Jamba's Japan expansion comes on the heels of the brand's evolution announced last year. The smoothie, juice and bowl leader's evolution featured menu innovation, enhanced digital accessibility and a refreshed brand look and feel, as well as a new store design.

Jamba's Japan locations will feature an original smoothie available only in Japan — the Sorairo Cozy — made from passion fruit mango juice, pineapple sherbet, blue spirulina, bananas and Shio Koji (salted rice malt used to make sake).

Jamba currently has more than 850 locations operating in 36 U.S. states, as well as the Philippines, Taiwan, South Korea, Thailand and Japan.

Adastria is a lifestyle conglomerate with over 1,500 retail stores including fashion apparel, lifestyle accessories, home furnishings, yoga workshops and food and beverage outlets. It has more than 7.5 million active online users.