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James Pa named Charley's Grilled Subs VP of Brand Management
July 9, 2009
COLUMBUS, Ohio — Charley's Grilled Subs has recently appointed James Pa asits new vice president of brand management, the company has announced. Pa will be responsible for championinginitiatives that drive brand awareness, enable the business to be more relevant to its loyalguests and highlight the company's core values.
Pa previously served as the brand's leader of innovation and brand strategy.
Upon joiningCharley's in 2006, Pa as director of operations prior to beingpromoted to senior director of marketing. In these roles, Pa acted as a steward for theCharley's brand, ensuring quality and consistency at franchised locations across the globe.
Before joining the Charley's, Pa worked as a professional consultant, designing andimplementing a customer relationship management solution with IBMGlobal Services. Pa also spent time as the youngest franchisee to be approved for a leadingcompetitor in the QSR sub sandwich category.
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