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Jamba sowing its oats

Jamba's Matcha Lemon Squeeze, made with Oatly oatmilk

September 20, 2019

In an effort to offer more dairy-free options, Jamba has partnered with Oatly — a vegan, plant-based milk alternative made from certified gluten-free oats. About 65% of guests seek out plant-based, dairy-free drinks in stores, according to Jamba, which said in a company press release that its guests can now swap milk for Oatly in their smoothies or select from two oat milk-forward flavors: Smooth Talkin' Mango and Matcha Lemon Squeeze. 

Blended with Oatly oatmilk, mangos, pineapples and organic agave, Smooth Talkin' Mango is plant-based and gluten-free. Matcha Lemon Squeeze features lemonade, Oatly, lime sherbet, fat-free vanilla frozen yogurt, mangos and matcha green tea. Each recipe is free from high-fructose corn syrup, trans-fats, fruit syrup and artificial ingredients, according to the release.

"We've been talking with our guests and through research have seen first-hand the growing demand for more milk-alternatives," Jamba President Geoff Henry said in the release. "Oatly is a natural partner for us in our effort to create more plant-based options and meet this demand. Our partnership will not only create an elevated experience for guests, but also help inform new markets of the benefits of oatmilk and reinforce Jamba's presence as a leader in the smoothie category."

The national launch of Oatly at Jamba locations arrives on the heels of the chain's recent brand refresh, which included dropping the "Juice" from its name and a new menu of smoothies, juices and bowls crafted by culinary experts and in-house registered dietitians. In addition to the menu and name change, Jamba also introduced a new store design and has started to open new stores, according to the release.