News

Jamba launching franchise recruiting campaign

July 28, 2014

Jamba Inc. today announced the launch of a new franchise recruiting campaign focused on single store development in existing and new domestic markets.

Jamba was recently selected one of Forbes Top 10 Best Franchises in America.

The recruitment effort will be communicated through a print and online media marketing campaign, PR and a multiple-market road show aimed at attracting potential local franchise owners. Jamba is also offering incentives for new partners who agree to meet specific development criteria. Incentives include a 50-percent reduction in Initial Franchise Fees, and a 3-year graduated royalty reduction plan, all in celebration of the 25th anniversary of the first Jamba store opening.

Jamba Juice currently has 854 stores globally, of which 551 are franchise owned and operated.

"We are looking to add 500 new domestic stores over the next 5 years and double our year-over-year store development via the new recruiting program," Dale Goss, Jamba SVP of Development, said in a company press release. "Our multi-city 'Whirl’d of Franchise Opportunities' campaign and road show will provide potential future franchisees with the opportunity to meet with our franchise experts and learn more about our popular brand and our incentive."

"The improving economy and the positive momentum of our ongoing growth initiatives make now the perfect time to consider investing in a Jamba Juice franchise," said James D. White, chairman, president and CEO, Jamba Inc. "As consumers continue to move away from the burger and soda fast casual brands, Jamba continues to be a more relevant option in the fast-casual space."

Throughout August and September, Jamba will host franchise recruiting roadshows in Baltimore and Washington D.C. areas, Dallas, Atlanta, Manhattan, Northern New Jersey, and Raleigh/Durham, N.C.. Visit the Jamba Juice web site jambajuicecom for additional information or call Jamba Development at 1-866-473-7848.