Food & Beverage

Jamba launches 'Singles to Go' drinks

Photo: Jamba

April 16, 2025

Jamba, which has nearly 900 locations, has partnered with The Jel Sert Company, a manufacturer of powdered drink sticks, to create Jamba Singles to Go, a line of single-serve powdered stick packs featuring three flavors: Razzmatazz, Strawberries Wild and Mango-A-Go-Go.

"Jamba has been an incredible partner, and we're thrilled to bring this product to market," Amy Pagels, SVP of Marketing at The Jel Sert Company, said in a company press release. "This collaboration allowed us to showcase our capabilities in flavor innovation, bringing consumers' favorite Jamba flavors to life in a completely new way without using synthetic colors or artificial sweeteners. This launch is more than just a new product line. It represents an exciting brand extension for Jamba and a natural next step for Jel Sert as we address the growing consumer demand for convenience, taste, and better-for-you products."

The collaboration positions both brands to capitalize on the expanding drink stick category, projected to reach nearly $5 billion globally by 2030, according to 2024 analytics from NielsenIQ Discover.

"We're excited to bring these Jamba-inspired flavors to a new community of fans, and Jamba Singles To Go! is the perfect extension of our brand," said Dave Mikita, president of International & Retail Channels Licensing at GoTo Foods, the parent company of Jamba. "Collaborating with Jel Sert allows us to offer a convenient hydration solution that delivers the taste and quality our guests love, in a refreshing, easy-to-mix format."

Jamba Singles are available at Amazon and major retailers nationwide.