News

Jamba launches retail smoothie line

May 24, 2010

Jamba Juice Co. has partnered with Inventure Foods Inc. to offer convenient, make-at-home varieties of the company's smoothies. Jamba All Natural Smoothies appear in a number of leading national grocery stores this week with a suggested retail price of $2.99 to $3.29 per unit.

Jamba All Natural Smoothies contain real fruit, non-fat yogurt, and an antioxidant boost with 100 percent of the daily value of Vitamin C. Each serving is fat-free, provides one full serving of fruit, and contains 0 mg cholesterol and 120 calories or less when prepared as directed. Each package makes two, eight-ounce servings.

All Natural Smoothies flavor options include Razzmatazz, Mango-a-go-go or Strawberries Wild smoothie.

"The Jamba brand name stands for great taste and high quality with a dose of fun — and those attributes were central to our efforts in developing an at-home version of three of our very popular classic smoothies," said Susan Shields, chief marketing officer, Jamba Juice Co., in a news release. "To deliver on our brand promise, we've put an extraordinary amount of effort into the development of the Jamba All Natural Smoothies, and we are confident that our current Jamba fans will love them."

The company expects the retail Jamba All Natural Smoothies to introduce the Jamba brand to markets around the country where there it currently does not have stores.

Food & Beverage