News

Jamba launches 21-day breakfast challenge

April 3, 2008

EMERYVILLE, Calif. — In conjunction with the rollout of new breakfast menu items, Jamba Juice is challenging Americans to take the 21-Day Breakfast Challenge to help jump-start their metabolism and create a healthy, lifelong habit.

Beginning April 8, consumers will have the opportunity to pledge to eat a healthy breakfast for 21 days on Jamba.com and will receive a free breakfast product in participating stores nationwide.

The 21-Day Challenge creates an online community where registrants will pledge to participate and take ownership of their mornings through keeping a daily breakfast log, tracking energy levels, receiving daily nutrition tips and learning about a featured Jamba breakfast product. To stay motivated, the Breakfast 101 and Q & A sections will provide nutrition information. Users can post their own questions to a nutritionist to make sure they stay on track during the challenge.

Food & Beverage