News

Jamba Juice seeks brand expansion alongside digital makeover

March 20, 2018

Jamba Juice, a smoothie and juice fast casual, has revamped its franchise strategy by actively looking for franchise partners in other states. These partners will deploy the company's revamped design, which will includes digital menu boards and a more modern look, according to a press release.

More than half of Jamba Juice's 900 stores are located west of the Rocky Mountains, but the franchise aims to expand into Colorado, Kansas, Nebraska, New Mexico, Oklahoma, Texas and the east coast. Franchisees can launch their own Jamba Juice for a $35,000 fee an initial investment ranging between $236,100 and $501,800.

"Our iconic brand is a perfect blend of premium product, exceptional in-store experience and enthusiastic team members," Loren Bontrager, director of franchise business development, said in the release. "We have grown by partnering with like-minded entrepreneurs and we’re continuing to look for individuals driven to build a business that helps people in their communities get on the path towards a healthier, more vibrant life."