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Jamba Juice reveals new breakfast platform

September 6, 2010

Jamba Juice has introduced its Better Start. Better Day Campaign. It highlights breakfast menu items including Hearty Start, Power Start and Balanced Start meal suggestions. Additionally, Jamba Juice will unveil its first-ever hot coffee offerings and fresh, organic coffee brewed by-the-cup in select locations.

Jamba Juice coffee Hot Blends include Vanilla Coffee Whirl and Mocha Marvel, which are blended with a choice of organic nonfat, 2 percent milk or soymilk. Jamba Juice also will offer organic hot coffee brewed by-the-cup upon order.

"Not unlike our legendary smoothies, which can be custom blended to meet customer desires, we now serve organic hot coffee freshly made upon order or blended with a boost. Add a delicious tasting option like an Ideal Meal, fresh squeezed juice or our hot oatmeal and you've got a great jump start on the day," said James D. White, chairman, president, and CEO, Jamba Juice.

Coinciding with the new breakfast platform, Jamba Juice will offer fans early morning tips for better living from celebrity trainer, Valerie Waters. Taking place on its Facebook and Twitter pages and through traditional media opportunities, Waters will provide solutions for exercising, eating right and getting a positive start to your morning.