News

Jamba Juice launches Yumberry superfruit line

June 1, 2010

Jamba Juice will officially kick off the summer with the introduction of three new Superfruit products and a promotion with leading online active community Active Network. The Jamba Juice SuperActive Summer will continue through Sept. 6.

The new Superfruit offerings will join the Jamba Juice Superfruit platform in three new ways, including Super Yumberry Classic Smoothie, Berry Yumberry All Fruit Smoothie and Yumberry Topper Ideal Meal.

Derived from Asia, the Yumberry Superfruit is filled with antioxidants to help the body neutralize the damaging effects of free radicals. Nutritious, and an excellent source of Vitamin C, Jamba Juice's new Yumberry products are slightly tart and sweet with a deep, fruity flavor. The new Yumberry platform also has no high fructose corn syrup, no artificial preservatives, no artificial flavors and 0 g trans fat.

Berry Yumberry, Jamba's new antioxidant-filled All Fruit smoothie, is made with Yumberry juice, blueberries, mangos and peaches. The Super Yumberry blends Yumberry juice with strawberries, peaches, sorbet and ice. Meanwhile, the Yumberry Topper Ideal Meal is a blend of yumberry juice, blueberries, strawberries, bananas, nonfat yogurt, a touch of soymilk, topped with organic granola and fresh bananas.

"We are thrilled to add three new products to our already popular Superfruit platform," said Susan Shields, chief marketing officer, Jamba Juice Co. "The Yumberry is a Superfruit that a lot of people have not tried before and is in line with our commitment to bringing consumers the latest innovations that meet their taste and health expectations. With its nutritious benefits including a punch of antioxidants and sweet but tart flavor — the Yumberry is a fun, better-for-you option to get you going on those warm, summer days."

In addition to the new Superfruit products, Jamba Juice has rolled out a multi-pronged national promotion with Active Network, an online community for people who want to discover, learn about, share, register for and participate in activities. Active.com, a division of Active Network, will offer Jamba Juice fans fitness and activity plans that are appropriate and achievable.

Jamba Juice will have a presence at 20 endurance events in 10 markets throughout California, Utah, Texas, Arizona and New York, and will provide free superfruit smoothies and $1 off coupons at each event.