News

Jamba Juice eyes Houston for continued expansion

May 7, 2018

Jamba Juice, which has more than more than 800 franchised and company-owned locations, is gearing up for a big expansion push in Houston. With eight stores operating in the area, the most recent of which opened in December of 2016, the Dallas-based franchise is planning to open as many as 15 new area locations over the next five years, according to a company press release.
 
"From day one, Jamba Juice has been focused on creating healthy, delicious products that closely align with our customers' goals of leading healthier lifestyles. We have products that appeal to consumers wherever they are on their healthfulness journeys — from just beginning to more sophisticated preferences," President and CEO Dave Pace said in the release. "We are thrilled to be expanding our market share and bringing more of the fresh fruit and vegetable goodness of Jamba to the Houston community."
 
Franchising will fuel the Houston area expansion, and all units will feature Jamba Juice's new store design, characterized by new technology, digital menu boards, modern colors and contemporary elements. 

"It's a blend of everything our guests already love about Jamba, upgraded with a modern, elevated atmosphere," Pace said.
 
Beyond the new store design, some of the locations will also feature Jamba Juice's new drive-thru format, which creates greater accessibility and convenience, as well as an increase in customer traffic. 
 
"Our iconic brand is a perfect blend of premium product, exceptional in-store experience and enthusiastic team members," said Loren Bontrager, Jamba Juice's director of franchise business development. "We have grown by partnering with like-minded entrepreneurs and we're continuing to look for individuals driven to build a business that helps people in their communities get on the path towards a healthier, more vibrant life."
 
Including a franchise fee of $35,000, the initial investment for a Jamba Juice ranges between $236,100 and $501,800, according to the release.