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Jamba Juice celebrates 20th anniversary

April 11, 2010

Jamba Juice has announced that in celebration of its 20th anniversary it will launch of two special promotions and a new smoothie. Starting today, Jamba Juice invites customers to share their love for the brand with a buy one, get one free offer by visitingwww.jambajuice.com, printing out an anniversary coupon and bringing it to a Jamba Juice store. Additionally, from now until April 25, customers can purchase a drink for themselves and get a second for free.

Following the buy one, get one promotion, Jamba Juice has announced the launch of its every weekday "Feel Good Specials" -- a limited-time menu that will provide customers with better-for-you daily deals. Highlighting the wide range of products that Jamba Juice has developed over the past 20 years, the Feel Good Specials will give customers a chance to get their favorites or try something new -- at a value price. The Feel Good Specials will be available from April 25-May 31 and include:

Ideal Meal Monday will offer the protein- and fiber-rich Ideal Meals of fruit and granola for $3.
Buy Two Tuesday features a special pairing offer of the week.
Wake Up Wednesday offer Jamba Juice's slow-cooked, steel-cut oats for just $2.
Tasty Thursday features $1 off all baked goods with the purchase of any drink on the menu.
All Fruit Friday -- buy any 16 oz. All Fruit Smoothie for just $3.

In addition to the new promotions, Jamba Juice has launched a new smoothie, the Five Fruit Frenzy smoothie. The Five Fruit Frenzy, blends blueberries, strawberries, bananas, peaches and mangos.

"Over the past twenty years Jamba Juice has transformed from a small smoothie chain to one of the most recognized and beloved better-for-you food and beverage brands," said James D. White, president and CEO, Jamba Juice Co. "We wanted to find a way to celebrate our legacy and its continuing influence on our success today by giving back to our fans. Everyone appreciates a great deal and with the buy one get one offer and Feel Good Specials we are providing delicious, high quality, Jamba products at a great value -- in a way we haven't done before."

Jamba Juice plans to have a celebration for its 20th anniversary in San Luis Obispo, Calif., where the company was founded on April 19.

Food & Beverage