Food & Beverage

Jamba, Ashley Tisdale intro 2 iced beverages

Photo: provided

August 12, 2021

Jamba, a smoothie and juice brand, has partnered with actress and singer Ashley Tisdale to launch its Gotcha Matcha and Bold n' Cold Brew iced beverages. These caffeinated drinks feature a plant-based sweet cloud whip foam topper made from oat milk and coconut milk coco whip and agave, according to a press release.

The matcha is a green tea produced in Japan that provides natural caffeine.

As part of the partnership, Tisdale will offer tips on how to master morning routines with Jamba's drinks.

"We're thrilled to partner with Ashley Tisdale to help us introduce Gotcha Matcha and Bold 'n Cold Brew iced beverages at Jamba nationwide as we expand beyond smoothies to offer even more fuel-good options for Jamba guests," Danielle Fisher, VP of marketing at Jamba, said in the release. "Like many of our guests, Ashley is wearing many hats and leaning on a morning boost to tackle the day. We're excited to offer these new iced beverages, along with tips from Ashley, to help others as they readjust to their new morning routines and go boldly into their days."

Jamba will also offer a free food item to any My Jamba Rewards members who purchase a Gotcha Matcha or Bold 'n Cold Brew. They can also earn twice the loyalty points on the items every morning until 11 a.m. or get an additional food item if they order twice in one week or two weeks in a row.

Jamba is offering two deals for My Jamba Rewards members:
• From Aug. 10 - Aug. 13, members can buy any Gotcha Matcha or Bold 'n Cold Brew and get a free food item.
• Jamba is also introducing new AM rewards. Beginning Aug. 17 - Sept. 30, Jamba loyalty members can earn double the points on iced Matcha and Cold Brew purchases every morning until 11 a.m.. Additionally, guests who order twice in one week or order two weeks in a row can unlock a free food item.