News

Jake's Wayback Burgers to host burger eating contests

August 28, 2013

Jake's Wayback Burgers, with more than 70 locations, will host it's Triple Triple Burger Eating Contest Sept. 2-14 on Facebook and Instagram. Also on Sept. 14, the chain will host its 6th National Hamburger Eating Contest nationwide. The Triple Triple Burger is Jake's Wayback Burgers novelty menu item, a nine-patty burger with nine slices of American cheese, topped with lettuce and tomato.

The online Triple Triple Burger Eating Contest will be based around creative videos from a contestant. The contestant must come into any Jake's Wayback Burgers, order a Triple Triple Burger, capture themselves eating the Triple Triple Burger in the most creative way possible and upload to Instagram and to the Jake's Wayback Burgers Facebook Contest page, with the tags #TripleTripleContest and #WaybackBurgers. The winner with the most votes will win a MacBook Air. Jake's Franchising LLC partnered with tech company Engage121 to facilitate the Facebook and Instagram integration, as well as create the platforms for the promotion.

The National Hamburger Eating Contest on Sept. 14 will see which contestant can eat the Triple Triple in the fastest time. The winner of the fastest time nationwide will win $3,330.

Both winners will be announced on Jake's Wayback Burgers social media platforms on Sept.18, which is National Cheeseburger Day.

"We love engaging with our guests — it is the most important aspect of our marketing. It is essential that our guests know and feel that they are our part of our brand, and we can achieve this by incorporating social media platforms," said John Eucalitto, president, Jake's Franchising LLC. "Whether engaging with our guests through social media or during the National Hamburger Eating Contest in competing for the fastest time, we are thrilled to launch the 6th Annual National Hamburger Eating Contests for our guests."

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