Marketing

It's soup 'n' swim time at Panera

Provided by Panera's Twitter

July 9, 2021

Citing its own study finding that over 70% of people said that hot weather does not stop them from eating soup, Panera Bread is hoping to make summer and soup as popular of a combo as broccoli and cheddar with its "Swim Soup Collection."

"The collection features both swimwear and a pool float designed to help you cool down this summer as you commit to eating your favorite hot soups despite soaring temperatures," Panera Bread said in a press release.

Each items costs between $20 and $25, and apparel comes in sizes ranging from XS to 4X.

Several Panera fans are already purchasing their soup-inspired summer threads, according to Twitter:

I just bought a @panerabread one piece. This may be the closest I ever get to swimming in their broccoli and cheddar soup, but I think I can live with that 😅🍵
— Samm 🌻 (@sammiiejayyy) July 8, 2021