Marketing
Island Fin Poke making television debut
June 9, 2023
Island Fin Poke Co. is making a big splash with the launch of its first national TV commercial, created by its agency of record, San Diego-based InnoVision Marketing Group. The 30-second commercial, which features the restaurant's poke bowls, has debuted on digital streaming services, targeting a broad audience of food lovers and health enthusiasts.
"We're so elated to unveil our very first national quality commercial and present our brand on an even wider scale through digital TV," Island Fin Poke CEO Mark Setterington said in a company press release. "Our poke bowls are made with only the freshest ingredients and are a healthy and delicious option. This commercial captures the true meaning of one bite and you'll be hooked, and we can't wait for the world to see it."
"Island Fin Poké Co. is so delicious, colorful and our creative strategy behind this commercial reflects just that," Giselle Campos, SVP and senior creative director of InnoVision Marketing Group, said in the release. "It features stunning images of Island Fin's colorful poké bowls and is accompanied by upbeat music with a voiceover that highlights the restaurant's commitment to quality and freshness. It poses the question of what makes a meal incredible, eventually leading to how Island Fin's is incredible and how the bold and exotic flavors are added in to make the meal exciting, yet approachable while showcasing its endless combinations of flavors."
Based in Florida, Island Fin Poke Co. has 26 locations.
