News

Is 'mini' the new 'super size?'

May 2, 2019

The entrepreneurial minds at Orange Leaf Frozen Yogurt have launched a mini donut and craft coffee concept — Humble Donut Co. The chain, which now has three units open and deals in place to add 12 more, started out as a co-branding opportunity with existing Orange Leaf locations but is now franchising traditional and non-traditional models, including the option to co-brand with an existing business, according to a company press release. 
 
Humble, which has trademarked its mini donut, serves warm made-to-order donuts with a variety of glazes and toppings, including cookies, candy bars and fresh fruit.

"The mini donut is the next big thing, so I jumped on it," said Gabriel Borunda, a Humble Franchisee in El Paso, Texas, who was a franchisee with Burger King and Applebee's for 20 years and has been with Orange Leaf for the past eight. "I opened my first Humble location in December 2018, and it has exceeded my expectations. We are currently working out details for my second and third location." 
 
Requiring "mini" square footage allows for non-traditional buildouts with low overhead, such as kiosks and food trucks, making this idea small yet efficient, Kendall Ware, Humble president and COO, said in the release. 
 
"At Humble, we truly believe the quality of the donuts we serve is just as important as the quality of service each guest receives, which is why each of our donuts are hand-crafted right in front of our guests' eyes, Ware said. This concept draws in traffic early in the day and makes a delicious evening treat.

"What really sets us apart from our competitors is our maximization of efficiencies and capability to scale quickly with existing resources. Having a solid foundation to build on is crucial to continue growing Humble through 2019 and beyond."