News

Is acerola the new acai?

June 17, 2019

California's Juice It Up is launching its Superfruit Sunrise smoothie and bowl featuring the acerola, a nutritionally dense fruit known to boost immunity, aid in heart and eye health and regulate digestion. Acerola is rich in vitamin C and also contains vitamin A, thiamine, riboflavin and niacin, according to a company press release.

The Superfruit Sunrise, which has acerola, ginger, orange juice, ripe banana, passion fruit juice and pineapple, is the brand's most vitamin C-packed LTO yet with over 10 times more vitamin C than an orange. That's 810% of a human's recommended daily value, said Chris Braun, CEO of Juice It Up.

"Since opening our doors nearly 25 years ago, Juice It Up has been shining the spotlight on its many functional products and ingredients, helping our discerning guests make educated menu selections based on their personal wants and needs," Braun said in the release. "Acerola joins our growing lineup of superfruits, alongside açaí and pitaya, allowing guests to further customize their bowls and smoothies with their personal health levels and wellness goals in mind."
 
The Superfruit Sunrise will be available until Aug. 30. 

Founded in 1995, in Irvine, California, Juice It Up has more than 100 locations open or under development across California, Florida, New Mexico, Oregon and Texas.