Franchising
Insomnia Cookies planning global expansion
February 22, 2023
Insomnia Cookies is expanding its footprint outside of the U.S. for the first time, with stores opening this summer in Canada and the U.K. The late-night bakery is also aiming to open dozens of U.S. stores by year's end.
"From a college start-up, we've come a long way over the last 20 years, and this year's national and international new stores openings are just a taste of what's to come for Insomnia Cookies," Seth Berkowitz, founder and CEO of Insomnia Cookies, said in a company press release. "Insomnia is so grateful to our loyal Insomniacs, whose passion for our brand has fueled our growth. We're thrilled to soon be delivering our warm, delicious cookies and desserts across the globe and welcome even more fans into our cult-like community."
Insomnia Cookies, a subsidiary of Krispy Kreme Inc., was founded in 2002 in Philadelphia and has over 230 location.
