Food & Beverage

Impossible Foods to launch Impossible Sausage at retailers

Photo: provided

August 16, 2021

Impossible Foods will launch its Impossible Sausage Made From Plants at retail stores in ground form.

Available in Savory and Spicy flavors, the company will provide the sausage at Kroger's, Ralphs, King Soopers, Fred Meyer, Safeway and other retailers in the U.S., according to a press release.

Impossible Sausage has 30% fewer calories, 47% less total fat and 43% less saturated fat compared to other ground pork ground sausages.

"At Impossible Foods, we're intent upon delivering on what consumers demand from meat, but without the compromise inherent in the use of animals for food production," Dennis Woodside, president, Impossible Foods, said in the release. "With our latest Impossible Sausage product for retail, we're doubling down in our efforts to reach every home cook looking to satiate their cravings for sausage. We are excited to see what consumers cook up."