Technology

Illegal Pete’s rewarding loyal customers via app

Provided

June 13, 2022

Illegal Pete's, a Colorado-based fast casual, has launched a mobile loyalty program — V.I. Pete's — powered by Paytronix, a digital guest experience platform.

"The launch of Illegal Pete's V.I. Pete's loyalty program is an opportunity to thank our customers, to get closer to them, and to give them more of what they love about our brand," Pete Turner, founder and CEO, Illegal Pete's, said in a company press release. "With 30% of our business due to digital sales, Illegal Pete's is offering the app as a way to streamline and accelerate the ordering process for our customers."

The mobile app gives Illegal Pete's control over the online ordering channel, as digital sales make up 30% of revenue and continue to grow. It also provides a single engagement point for customers to:

• Check into their favorite location to earn points toward free food and drinks.
• Order food for pick-up, curbside, or delivery.
• Read about upcoming deals and offerings.